Social Media That Sells the Lifestyle.

We create lifestyle-driven social media content that helps builders and developers stand out online, showcase their communities beautifully, and turn attention into tours, inquiries, and demand.

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Trusted by Builders, Developers & Their Marketing Partners

We've had the privilege of working with builders and developers across Canada, both directly and through long-standing partnerships with real estate marketing agencies. Whether we're collaborating as an extension of an agency's team or working one-on-one with a builder, our focus is always the same: creating lifestyle-driven social media that showcases communities, builds trust, and helps future homeowners picture themselves living there.

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Why Builders & Developers Choose US

Marketing real estate today is about more than posting beautiful photos.

It’s about creating visibility, emotional connection, and a lifestyle people want to be part of.

Whether we’re working directly with a builder or developer, or collaborating with their real estate marketing agency, we combine strategic storytelling, video-first content, and modern marketing to help communities stand out online and stay top of mind.

Because the best property marketing doesn’t just showcase a space.
It helps people picture themselves living there.

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We don’t just create content. We create visibility, connection, and demand.

social media manager Jen Kinal Creative Brand and Social Media Strategy

Hey there! I'm Jen!

Experience That Goes Beyond Social Media

For more than six years, I’ve helped businesses grow through strategic social media marketing, working with over 50 brands across a variety of industries. But over the years, one niche has become my specialty: real estate.

I’ve had the opportunity to market more than 25 showhomes, purpose-built rental communities, condominium developments, and residential projects, partnering directly with builders and developers, as well as the real estate marketing agencies that represent them.

My background combines strategy, content creation, graphic design, copywriting, and video marketing to create campaigns that don’t just showcase a property—they tell the story behind it and help future homeowners picture themselves living there.

Whether we’re launching a new community, marketing a showhome, or building long-term brand awareness, my team and I create thoughtful, lifestyle-driven marketing that helps your properties stand out in a competitive market.

kind words from clients

  • We’ve worked with Jen since 2021, and she has become an extension of our team. She has supported the social media marketing for more than 19 properties, creating strategic campaigns that showcase each one, generate interest, and support successful lease-ups. From on-site content creation and Reels to graphics, copywriting, and campaign strategy, she consistently delivers marketing that connects with prospective residents.

    Emmett Hartfield – Intelligence House

  • I’ve had the pleasure of working with Jen Kinal across five rental projects over the past year, and she has been an outstanding partner throughout.

    Jen is creative, thoughtful, responsive, and incredibly diligent in everything she does. She consistently brings fresh ideas to the table, executes with attention to detail, and is always proactive and easy to collaborate with. Her professionalism and commitment to delivering high-quality work have made her a valued extension of our marketing team.

    I wouldn’t hesitate to recommend Jen and her social media services to anyone looking for a reliable, talented, and strategic partner. She’s a pleasure to work with, and I look forward to collaborating on many more projects together.

    Cameron Mackenzie – Kenzie Marketing

  • It was a pleasure working with Jen on Mainline Living’s social media. Jen was creative, professional, and responsive, and consistently delivered engaging content that reflected our brand and connected with our audience. I truly appreciated her collaborative approach and the care she brought to the work.

    Ian Sequeira – Mainline Living 

  • Working with Jen was an incredible experience. She took the time to understand our brand and created content that not only looked great but aligned with our marketing goals. Her creativity, strategy, and attention to detail made a real impact, and I’d highly recommend her to any business looking to elevate their social media.

    Alex Ruffini – BrAin Generative Ai 

  • Working with Jen has been a real pleasure. She has helped build my social media presence, attract new followers, and establish us as a trusted resource. We’ve received many compliments on the content we share. If you’re looking to invest in your company’s social media, I highly recommend talking to Jen.

    Kim Henke – Bearspaw Pharmacy

  • Jen is fantastic to work with! She is organized and efficient in all areas of the work she has done for us. Her creative elements are engaging and innovative and have brought our Instagram stories to life. We’ve noticed a revenue increase in our ecommerce platform since beginning to work with her.

    Jen Rainnie – Malvados

  • Jen is knowledgeable, creative, and efficient. She understands how to relate and speak to your audience, is amazing at executing projects/tasks and provides engaging content and copy. She is a pleasure to work with, I would highly recommend her for any social media projects!

    Alyssa Klimek – Malvados
  • intelligence house
  • KENZIE MARKETING
  • Mainline Living
  • BrAin Generative Ai
  • Jen Rainnie Malvados Social Media Management
  • Alyssa Klimek Malvados Social Media Management

Let's Chat

Let's create content that brings your communities to life online.

Whether you’re a builder, developer, or real estate marketing agency, we’ll create a strategy that helps your properties stand out and connect with the right audience.

Book a Discovery Call