In this episode of the Bold Entrepreneur podcast, host Jen Kinal interviews Ali Aruda, co-founder of Benchmark Fitness, who shares her transition from corporate life to entrepreneurship and the evolution of her brand, Inspire and Move. Ali highlights her dedication to fostering community through fitness and wellness, particularly with initiatives like Women Inspiring Women and Girlfriend Walk. The discussion emphasizes the importance of building authentic connections, focusing on existing customers, and how meaningful interactions can drive brand advocacy. They also explore the value of personal and professional growth through networking and the importance of embracing change and maintaining a growth mindset.
What to Expect in This Episode:
Inspiration & Transformation: Ali’s journey in entrepreneurship began with personal loss, which sparked a transformation through fitness.
Inspire and Move: Originally started as a platform to share health and wellness content, leading to a deeper focus on community after acquiring Benchmark Fitness.
Women Inspiring Women: A networking event designed without a formal agenda, promoting natural connections among participants.
Girlfriend Walk: A casual initiative that helps women connect in a relaxed environment.
Creating Memorable Experiences: Events are crafted to ensure attendees have lasting, positive memories.
Key Takeaways
- Importance of making attendees feel welcomed.
- Building community is essential for success on both personal and professional levels.
- Focus on existing consumers to foster brand advocacy.
- Invest in personal growth for business expansion.
- Valuable insights can be gleaned through networking and community feedback.
Connect with Alli Arruda:
- Instagram: @inspireandmove
- Facebook: https://www.facebook.com/inspireandmove/
- Website: https://www.inspireandmove.ca/
- Podcast: Inspire and Move podcast
Connect with Host Jen Kinal:
- Instagram: https://www.instagram.com/jenkinal/
- Website: https://jenkinal.com/
- Facebook: https://www.facebook.com/jenkinalcreativebrand
- LinkedIn: http://www.linkedin.com/in/jenniferkinal
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Stay Bold and Dream Big!