In this episode of The Bold Entrepreneur, Jen Kinal sits down with Lane Edwards, founder of Pura Botanicals, a luxury plant-powered skincare brand. Lane shares her inspiring journey from working for Lululemon in Australia to creating a skincare brand rooted in self-care and wellness after her own transformative experiences with motherhood and loss. Lane opens up about the challenges of entrepreneurship, her decision to redefine beauty standards by avoiding the term “anti-aging,” and the magic behind her innovative skincare products like the Overnight Watermelon Mask. She also gives us a glimpse into her involvement in the upcoming documentary Inside Creative Lives. This heartfelt conversation is packed with wisdom, resilience, and actionable advice for entrepreneurs and beauty enthusiasts alike.
Key Takeaways:
The Birth of Pura Botanicals:
Lane’s “aha” moment during pregnancy led her to create skincare free of synthetic chemicals, emphasizing nourishment and wellness.
Beauty Beyond ‘Anti-Aging’:
Lane refuses to market her brand using fear-based terms like “anti-aging,” choosing instead to focus on words like “rejuvenating” and “restorative.”
Lessons from Entrepreneurship:
-Embrace play and creativity as drivers of innovation.
-Resilience and resourcefulness are vital in navigating setbacks.
-Burnout is real—learn to rest, not quit.
The Power of Clean Ingredients:
Lane shares how the Overnight Watermelon Mask and other Pura products are crafted with nutrient-dense, fresh, and consciously sourced ingredients for maximum efficacy.
For Teens and Skincare Beginners:
Less is more! Focus on cleansing and a good moisturizer to build strong foundations for skin health.
Behind the Scenes:
Lane discusses the unique challenges of running a beauty brand that manufactures in-house, along with her involvement in Inside Creative Lives, a documentary showcasing women entrepreneurs.
Connect with Lane Edwards & Pura Botanicals:
- Website: purabotanicals.com
- LinkedIn: https://www.linkedin.com/in/lane-edwards-44228b133
- Instagram: instagram.com/purabotanicals
- Facebook: facebook.com/PuraBotanicals
Connect with Jen Kinal:
- Instagram: https://www.instagram.com/jenkinal
- Website: https://jenkinal.com
- LinkedIn: linkedin.com/in/jenniferkinal
Stay bold and dream big!