Are you ready to turn your event dreams into something truly impactful and profitable? In The Business of Events: A Mastermind, I’ll guide you every step of the way to plan, market, and create events that not only fuel your community but also grow your business. Let’s take the overwhelm out of the process together, so you can confidently host an event that positions you as a leader. I’m here to help you make it happen—let’s do this!
Events can feel like a black hole of decisions: choosing the right venue, setting a budget that works, and figuring out how to turn it into a profitable business opportunity. Can you really create an event that doesn’t just break even but actually grows your business? Absolutely!
You want expert planning without the event planner price tag.
The Business of Events: A Mastermind, gives you access to Jen twice a month for 60-minute calls, where she’ll guide you step-by-step with her 18+ years of event planning experience.
You want to create an event that feels powerful, magical, and infused with your brand’s vibe and love.
Let’s tap into Jen’s proven system to customize your event and truly invite your guests into what it feels like to work with you.
You don’t know where to start with your event planning.
You’ll get access to The Business of Events Roadmap, an online course guiding you step-by-step through planning your event, along with two calls per month for six months to support you every step of the way.
You’re feeling overwhelmed with budget, venue, speakers, and frozen with fear.
I’ve been there! I just planned a huge event that scared me, then pivoted it into a more intimate experience. With my help, you’ll create a seamless, profitable event that makes an impact and grows your business.
I’ve always loved hosting events, but in 2019, I hired Jen to bring my vision to life, and she exceeded my expectations. Jen seamlessly tied together my love for gift-giving, fire, and connection, leaving a lasting impact on my community. Her guidance helped explode my business, and she’s been essential in all my events, both virtual and in-person, ever since. We just wrapped up my most impactful event, Trailblazer Live, in fall 2024. Jen’s creativity, brilliance, and heart are unmatched—I couldn’t recommend her more!
There are so many details to manage, and one of the scariest parts is knowing that events can be costly and take tons of energy to pull off.
That’s why most people hire event planners—they know the industry inside and out. But as entrepreneurs, we’re not always ready for the hefty price tag that comes with hiring a planner, which is exactly why I created
The Business of Events: A Mastermind!
With over 18 years of experience planning everything from large-scale tradeshows and weddings to corporate launch parties, conferences, and retreats, I’ve packaged all my expertise into this mastermind. My goal is to teach you how to craft the perfect event for your community and business.
It’s all about being smart and infusing your event with your personality, passion, and heart—thinking about what your community truly needs. I want your audience to experience what it’s like to work with you, even before you extend an offer to them.
Discover how to plan an event that grows your business, drives profit, and positions you as the leader and expert you’re meant to be!
Your chance to hang out with me every two weeks for live, personal support. We’ll chat about your event planning struggles, brainstorm solutions, and make sure you’re confidently moving forward to create a successful and profitable event.
focused sessions where we dive into a specific event planning topic together, giving you actionable steps to implement into your event.
Start wherever you are in your event planning journey and dive into our online course, The Business of Events Roadmap. This course guides you step-by-step through every phase of planning, helping you check off each box to ensure your event is a huge success.
No matter where you are in your planning journey, I’ll meet you right where you are and guide you through the process—without the cost of hiring an event planner.
I support you in creating an event that’s designed to reflect your brand, vibe, and energy while perfectly aligning with your goals.
With my 18+ years of experience, you’ll have the guidance to build the event you’ve always envisioned.
You’ll become the event expert, confidently knowing how to craft an incredible experience for your community—so they’ll want to work with you again and again!
Pay your deposit to secure your spot and start creating the most impactful event for your business.
Look out for a “You’re In!” email with all the details, next steps, and important dates.
We’ll hit the ground running with event planning to start the year strong!
Hey! I’m so excited to start this event planning journey with you! With over 18 years in the industry—planning everything from tradeshows to weddings and conferences—I’ve seen it all.
My passion lies in helping women in business create events that reflect their brand, heart, and passion, so every guest feels connected the moment they arrive. I also love the logistics—budgeting, venues, timelines—you name it!
But here’s what most forget: how to make money from events. It’s crucial to have a plan for turning your event into profit. We’ll dive into all of this together in The Business of Events: A Mastermind. Let’s bring your dream event to life!
This mastermind is perfect for planning conferences, retreats, workshops, and larger-scale events that are designed to grow your business, build community, and generate profit.
No experience is required! Whether you’re a beginner or have some event experience, I’ll meet you where you are and guide you step by step.
The mastermind lasts 6 months, with bi-weekly live calls and access to the Business of Events Roadmap. The time commitment is manageable, designed to fit into your busy schedule.
Yes! Depending on the package you choose, you’ll have either group or 1:1 strategy calls with me to receive personalized guidance.
We’ll dive deep into strategies for creating profitable events—helping you craft a clear plan for converting your audience into clients and ensuring your event is financially successful.
That’s okay! We’ll work together to brainstorm and refine your event vision, ensuring it aligns with your brand, goals, and community needs.
I’ll walk you through the entire planning process—budgeting, venue selection, timelines, marketing, and more—so you feel confident in every aspect of your event.
With over 18 years of experience, I offer personalized, expert guidance not only in planning but also in building events that drive sales, create lasting impact, and establish you as a leader in your industry.
I love connecting with you and answering your burning questions about the Business of Events: A Mastermind. You can email us directly and we’ll return the favor within 24 business hours.
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