Social Success Mindset Podcast

  • #3 Instagram Content Creation

    Creating content for instagram - what works and what you should focus on

    Today we are diving into creating content that speaks to your niche! So that we are magnetizing our dream clients with ease and fun.

    If you missed last weeks podcast we talked about creating a strong foundation for our business.

    Knowing our niche and who we are attracting and also who we are repelling.

    Important work to ensure our business is filled with the right people we love!

    Next up Creating content!

    Let’s talk about the different kinds of content right now.

    Static Posts

    Reels

    Stories

    Lives

    Graphics

    Engagement

    Takeaways

    Now we know types let’s talk about the content you should be making

    Content Pillars

    I like this because it narrows your focus. Pick 5 pillars. 1-3 should be business related such as social media, reels, creating sales. 4-5 should be fun and relatable like family, lake life, travel.

    What content pillars can you use for your biz? Scribble them all out – right or wrong. write it down. Then select the ones that fit the best with what you love, what you offer and what your audience wants to see from you.Those are your pillars. Then let’s narrow it down more creating sub categories. 

    Next weeks podcast we are going to take it a step further for all my structured need to be more planned peeps. Yep I am one of you.

    We are going to talk about creating a marketing calendar! OMG. my favourite.

  • Success Happens When You Know Your Niche

    know your niche and succeed with social media

    Today is all about the foundations and knowing your niche so that you start attracting the right audience, building a strong community and growing your sales!

    PLUS I have a GIFT for you! 

    I like to start with our business foundations because that is what we create everything from. It is what we offer, what we do, who we work with and where all our energy and passion comes from. If we jumped right into posting on Instagram then we probably wouldn’t see any change in how we are showing and the results VERSUS being intentional about how we are showing up and who we are attracting.

    What is your business

    What do you do?

    Who do you support?

    What product or services do you offer?

    How can people work with you?

    Even in my business I refresh this is my mind all the time! it helps keep your focus when you create content.

    What do you LOVE?

    What do you love about your business?

    What do your clients love about your business?

    What do you want more of and what do you want less of?

    What is your vibe?

    Knowing your vibe helps you create content, helps you see who your business is and helps your audience get clear on

    Now how do you integrate this vibe into all that you do.

    For example – my vibe is fun, authentic, approachable, caring, celebratory and full of energy – when you look at my feed you get that feeling in my graphics, in how I show up and how I communicate.

    Think about how you are bringing that vibe through your brand.

    People don’t buy products. They buy People.


    When you embody your vibe and your shine, you magnetize the right people!

    NEXT Narrow it down more

    Think about your past clients?

    List your top 3 favourite clients – what did you love?

    Think about the clients you didn’t love – Why?

    Are there any common traits among the clients you loved? focus on those when creating content.

    What did those dream clients come to you for?

    Does it align with what you love?

    How do your services support your dream clients?

    Next week

    We will be talking about creating content for these dream clients!

    Content that attracts them, speaks to them and invites them into your world.

    We want clients fall in love with your brand. To create a strong strategy and foundation can make this happen!

    Now I have a goodie for you! I have included my social success mindset workbook for you complimentary! It’s a great print out to help you go through everything we discussed today so that you can start attracting that dream clients and next week we will dive into creating content for them!

    Thanks for joining me! Remember you sparkle and shine and your audience is waiting for you to step up and take the stage! See you soon!

  • Welcome to the Social Success Mindset Podcast

    Social Success Mindset Podcast - Jen Kinal

    Welcome to the very first episode of the Social Media Mindset Podcast!

    I am so excited to have you here! To learn all about social media, marketing and creating your dream business online!

    Social media is CRAZY, constantly changing and I want you to succeed, to create community, to have a place to learn, hear from experts, have some fun and feel supported in  growing your business!

    If you are new here I am Jen Kinal the owner and CEO of Jen Kinal Creative Brand & Social Media Strategy. I help business owners grow their business online using social media, marketing and strategy

    I have used social media for all my businesses including, fashion blogger, fashion designer, event planner and social media manager. I have always loved all the social media marketing podcasts for years and now I get to take my knowledge that I have learned and used with my clients to support you! 

    Before the pandemic I had a successful wedding and event planning business and when covid hit in days it went from successful to non existent. My income was gone. So being who I am I pivoted. Creating a social media management company of 1. Taking my knowledge that I have used for my businesses and started to support others. 

    It brought me alive with energy to help others and to see their results take off! To see profit coming into their business, to see their social media presence elevate, to see them be able to breath and enjoy their business. 

    Social media has so much power to create connection, to focus on your dream clients and building an online brand.

    I have always been able to see the shine in you businesses, that thing that makes it special and it is time you see it too.

     

    What can you expect?

    You can expect to always hear about current social trends.

    To feel motivated and inspired to show up on social for your biz.

    To feel confident in knowing how to show up.

    To hear from speakers in the social media space, business, marketing, in mindset.

    All the things I wished I had as I did the trial and error.

    Weekly podcast released on Tuesday

    To have me, your business cheerleader supporting you, cheering you on and celebrating you.

     

    What’s coming up

    • Foundations

    • Reels

    • Marketing calendar

    • Creating community

    • and creating sales!

    So if you are a creative entrepreneur looking to grow your business with social media but that is where you get stuck. Make sure to subscribe to the social success mindset podcast!

    It’s time we make social media easy, fun and a great way to grow your business online.

    Thank you again for joining me on my first podcast episode! If you want more make sure to follow me on instagram and tiktok at @jenkinal for more tips and fun between episodes!

    It’s your time to shine on social media! We will see you again next week!