Episode 23 - The Power of Branding & Marketing Strategy with Jodie Brown

In this episode of The Bold Entrepreneur Podcast, Jen Kinal interviews Jodie Brown, a marketing strategist for creative hair and beauty entrepreneurs. Jodie shares her journey from being a hairstylist to a marketing expert, emphasizing the importance of building an iconic brand, creating intentional content, and designing a business that aligns with one’s values.

What to Expect in This Episode:

  • Jodie’s Journey: Jodie transitioned from hairstyling to marketing after recognizing a gap in social media education within the beauty industry. She built her clientele quickly using social media and then started helping other stylists.
  • Building an Iconic Brand: This involves identifying the change you want to see in your industry, standing for a strong message, and consistently communicating that message. Repetition equals reputation.
  • Intentional Content Marketing: Jodie introduces the “Online and Attract” framework, focusing on building a brand, conquering the fear of being seen, and providing tactical content. Storytelling is crucial for building trust and showing potential clients what’s possible for them.
  • Beyond Social Media: Jodie recommends building an email list and creating long-form content (podcast, YouTube, blog) to showcase expertise and nurture relationships. Collaboration is key for growth.
  • The Power of Retreats: Jodie shares how a trip to Italy inspired her to host retreats for creative entrepreneurs. The retreats focus on providing a top-notch experience, a specific transformation, and an intimate setting.

Key Takeaways

  • Building a successful business requires a strong brand message, intentional content, and a focus on creating a positive experience for clients.
  • Social media is a powerful tool, but it’s essential to go beyond surface-level content and connect with your audience on a deeper level through storytelling and authenticity.
  • Collaboration and networking are crucial for growth, and it’s important to be generous with your expertise.
  • Don’t be afraid to pivot and shift your business based on what’s working and what aligns with your values.

Connect with Host Jen Kinal:

Connect with Jodie Brown


Join us at the Be Bold Conference:

Ready to connect, grow, and get bold in your business? Grab your ticket to The Be Bold Conference — a powerful one-day event designed for women in business who are ready to level up. Don’t wait — tickets are limited! https://jenkinal.com/be-bold-conference/