Jen Kinal interviews Shante Gormon of Sugar Punch Marketing in this new episode of The Bold Entrepreneur Podcast, about amplifying brand growth through community connection and social media strategy. Shante shares her expertise in marketing and content creation, emphasizing the importance of understanding your target audience and their buyer decision journey.
Shante also promotes her podcast, “Social Media Manager Confidential,” and her offerings like strategy retreats, templates, and masterclasses designed to support social media managers and business owners.
What to Expect in This Episode:
• Content Strategy: Tailoring content to different stages of the marketing funnel (awareness, interest, consideration, purchase) and balancing content types based on business goals.
• Target Audience: Finding your niche by working with various clients, identifying common pain points, and focusing on who you enjoy serving.
• Social Media Trends: Moving towards more authentic, less polished video content and being real and relatable in your online presence.
• Email List Building: Using DM automations and lead magnets to get people off social media and onto your email list.
• Testing Strategies: Emphasizing the importance of testing different strategies and trends to see what works best for your audience and business.
Key Takeaways
• Understand Your Target Audience: Know their buyer decision journey, pain points, and what type of content resonates with them.
• Content Strategy is Key: Tailor your content to different stages of the marketing funnel (awareness, interest, consideration, purchase) and align it with your business goals.
• Build Community Beyond Social Media: Create spaces like membership groups or email lists to foster deeper connections and own your audience relationships.
• Social Media is a Tool, Not the Only Solution: Use social media strategically, but don’t rely solely on it. Diversify your marketing efforts with email lists, communities, and other platforms.
• There are No Shortcuts: Building a successful business takes time, effort, and a willingness to learn and adapt.
Connect with Host Jen Kinal:
Instagram: https://www.instagram.com/jenkinal/
Website: https://jenkinal.com/
LinkedIn: http://www.linkedin.com/in/jenniferkinal
Connect with Shante Gormon
Website: https://sugarpunchmarketing.com/
Instagram: https://www.instagram.com/sugarpunchmark
Podcast: Social Media Manager Confidential – https://sugarpunchmarketing.com/podcast/
Join us at the Be Bold Conference:
Ready to connect, grow, and get bold in your business? Grab your ticket to The Be Bold Conference — a powerful one-day event designed for women in business who are ready to level up. Don’t wait — tickets are limited! https://jenkinal.com/be-bold-conference/